LA MIRADA THEATRE PRESS RELEASE – The Tony-nominated LA MIRADA THEATRE FOR THE PERFORMING ARTS is thrilled to announce that, for the third straight year in a row, its recently concluded “Broadway Series” season — as well as its presentation of one-night specialty acts — broke all-time box office records for attendance, single tickets, and overall revenue!
For La Mirada Theatre’s “Broadway Series” of musicals, revenues increased a whopping 14% over the previous season thanks to a string of audience favorites: On Your Feet: The Story of Emilio & Gloria Estefan, Beautiful: The Carole King Musical, the West Coast premiere of Mystic Pizza, Jersey Boys, and Disney’s The Little Mermaid. All of these shows were co-produced by La Mirada Theatre and McCoy Rigby Entertainment.
Subscriptions for next season’s Broadway Series are already 13% ahead of last season, on their way to yet another new record.
In addition, the venue’s popular one-night presentations (headliners, bands, comedians, holiday shows, etc.) broke all-time records, as well, beating the previous attendance record by almost 20% and the sales record by 28%. La Mirada Theatre is fast becoming the go-to venue for concerts as well as theatrical events. The new line-up of exciting one-night shows will be announced in September.
BT McNicholl, La Mirada Theatre’s Producing Artistic Director, is thrilled. “Just when we thought it couldn’t get any better,” he says, “our amazing patrons came out to remind us that there’s no lack of enthusiasm for live performances. We’re grateful to them, and the City of La Mirada, for their continued support of the arts.”
La Mirada Theatre is unique among U.S. regional houses: its self-produced shows are sponsored solely by a municipality, The City of La Mirada, which also owns and manages the theatre itself.
“These remarkable results speak to the professionalism of our exceptional theatre staff and tremendous partners at McCoy Rigby Entertainment who work hard to bring high quality entertainment to our wonderful audiences,” commented La Mirada City Manager, Jeff Boynton.
To spearhead the marketing and ticket-pricing for the “Broadway Series,” the City engaged a New York-based firm, Table 7 Strategy. “They deserve a standing ovation,” says McNicholl, “for their creative and inventive promotional efforts that differentiated our productions and energized our audiences, delivering unprecedented revenue numbers for the season. Their Broadway savvy made all the difference!”
LA MIRADA THEATRE FOR THE PERFORMING ARTS & McCOY RIGBY ENTERTAINMENT’s 2024-2025 season of shows are sure to be another record-breaker as it begins on September 21 with the Southern California regional theatre premiere of the much-beloved musical WAITRESS, followed by a November 9 opening of Tony award-winner Jason Alexander starring as “Tevye” in FIDDLER ON THE ROOF directed by Lonny Price, then what could possibly go wrong as we present the hilarious THE PLAY THAT GOES WRONG, and omigod you guys, April brings LEGALLY BLONDE THE MUSICAL. Finally, “the cold never bothered us anyway” as we close the season with Disney’s FROZEN!
ABOUT THE PRICING
Subscriptions and single tickets to this extraordinary season are now available by calling the Box Office at 562-944-9801 or 714-994-6310 or online at www.lamiradatheatre.com.
Subscription prices range from $71.25 to $318.75 (La Mirada Resident Discount prices are $57.00 to $255.00.); single tickets for WAITRESS and THE PLAY THAT GOES WRONG are now on sale; FIDDLER ON THE ROOF, LEGALLY BLONDE, and FROZEN single tickets will go on sale Friday, September 13.
LA MIRADA THEATRE FOR THE PERFORMING ARTS is located at 14900 La Mirada Boulevard in La Mirada, near the intersection of Rosecrans Avenue where the 91 and 5 freeways meet. Parking is free.
