Advertising

The Olive Grove News prefers to receive camera-ready ads as a PDF.

SOFTWARE:

• Adobe Acrobat PDF (using our JobOptions).
• We cannot accept Quark, Adobe CS files. We cannot output any PC-formatted documents or use any PC formatted so ware accept InDesign CS, PhotoShop, and Acrobat versions which will interchange between Macintosh and PC. We cannot accept Microso Publisher files.

PHOTOGRAPHY/ARTWORK:

• All ads submitted must be accompanied by any photos, artwork, and typeface that is used within the ad.
• The document size should be exactly the same as ad. size.
• Scan pictures/art at 200 dpi, logos at 200 dpi. Save as a TIFF, CMYK (if color) or grayscale. DO NOT SAVE IT AS BITMAP.
• Scans should be the size to be used in ad so that the file size is as small as possible!
• If photos or artwork need to be scanned in-house they should be reflextive (prints) no larger than 8” x 12”.
• Limit background screen to 10% gray for black type.
• Minimum 14pt type when reversed on a colored background.
• No white text on dark background smaller than 14pt.
• Color text under 12 pt is not recommended
• Total ink limit is 200. C60, M50, Y50 and K75. Pages printed Black & White or Color at 100 line screen, 200 dpi resolution, right read, emulsion down.

FONTS:

• It is best to send a PDF (Portable Document File). See PDF JobOptions below. If we have to load the fonts, we create a PDF and then delete the fonts, in accordance with Federal Copyright Laws.

COLORS:

• All COLOR should be setup as CMYK Process. BLACK should always be one color – registration (4-color) blacks will not print correctly on our press.

SUBMISSION OF COPY:

• Includes all ad components such as printer’s layout, copy, finished art, and necessary photos.

SENDING FILES | REQUIREMENTS:

• Adobe Acrobat PDF preferred using our JobOptions.
• For security reasons, we do not accept ZIP files.
• If an email attachment is over 10 megabytes it should be broken down into 2 or 3 separate emails, or consider using an online file transfer service, such as Box.net.

PDF JOB OPTIONS:

• General — Compatibility – Acrobat 5.0 (PDF 1.4),
• Resolution — 1200.
• Compression — Quality Maximum
• Color Images — Bicubic Downsample at 300 ppi, for images above: 450 ppi.
• Grayscale Images — Bicubic Downsample at 300 ppi, for images above: 450 ppi.
• Monochrome Images — Bicubic Downsample at 1200 ppi, for images above: 1800 ppi.

COMPRESS TEXT AND LINE ART:

• Fonts — Embed All Fonts,
• Subset — 100%. Color (note all colors spot and process must be CMYK process). Color Management OFF, Preserve Overprint Settings, and Transfer Functions.
• Advanced — Preserve Level 2 copy page Semantics, Illustrator Overprint Mode, Process DSC Comments, Preserve EPS Information from DSC and Preserve Document Information from DSC. Turn Registration OFF (NO Crop Marks).

CANCELLATIONS:

• Notification must be received prior to the appropriate no-proof deadline and/ or the space reservation deadlines listed. NO CANCELLATIONS ACCEPTED ON SATURDAY OR SUNDAY.

AD BORDERS & COLORS:

• It is strongly suggested that ads have a minimum 1-pixel black border or a background in a high-contrast color to make it stand out from site content. Close buttons must be bold and in a dark color (pale grays are not acceptable).

TURNAROUND TIME:

• Allow a two-business-day minimum turnaround time when submitting requests to Creative Services. This allows for testing to ensure proper ad functionality.

ADVERTISER INFORMATION:

• Every ad must have the advertiser’s contact information on the final frame. Information can be physical address, phone number and/or customer’s website.

CLICK-THROUGH URLS:

• A valid click-through URL is required for every ad (with the exception of click-to-call or click-to-text mobile banners). Click-through URLs can have a max of 490 characters.